A discovery app for finding top fruits in an area, getting reviews and fruit information.
There are well studied benefits of setting goals in life. People, however, don’t usually feel they are making progress towards their goals or that their daily tasks have any effect on them. Often many of us have troubles staying motivated or focusing on the important.
An effortless fruit search and a seamless map browsing experience.
A customizable task manager that could make noticing goal's progress easier. The ambition was to create a strong basis for different productivity needs and a possible competitor in the market.
High level goals were to:
1. Make it fun and easy to use daily for everyone.
2. Give users more control over the app’s behaviour.
Organic, warm design with a bit of cultish tone to spread the love of fruits. Colourful, but not too distracting. Fresh feel, yet familiar experience navigating and browsing products and stores.
New fruit creation to let others know about it
Fruit's ratings and reviews
Filters based on users' feedback to find must-try, local fruits and those that are in season
Circumstances could've been better, but enough for practice. I experienced the importance of key UX research method – user interviews. Extensive secondary research helped me see some productivity issues or problems in productivity apps, but primary research is irreplaceable when it comes to understanding the user. Without it I might have been solving problems people didn’t actually have.
There are many intricacies in details that aren't apparent in UIs at first. You need a lot of time and effort to get those right, to plan all the logic, to take every nuance into account, so users would have a seamless experience.
