Deks

The knowledge-sharing platform for tech enthusiasts

A Iphone with a tile of small cards on a discovery page
A card with a short insight and a picture opened on an Iphone
A Iphone with a creator's profile page and a tile of small cards

Short blogging format app for larger insights and news on various tech topics.

Challenge

There are well studied benefits of setting goals in life. People, however, don’t usually feel they are making progress towards their goals or that their daily tasks have any effect on them. Often many of us have troubles staying motivated or focusing on the important.

Challenge

Creating meaningful content interactions and honest non—distracting monetisation, benefitting whole community.

A diagonal tile of app's UI screens A diagonal tile of app's UI screens A diagonal tile of app's UI screens
Objective

A customizable task manager that could make noticing goal's progress easier. The ambition was to create a strong basis for different productivity needs and a possible competitor in the market.

High level goals were to:
1. Make it fun and easy to use daily for everyone.
2. Give users more control over the app’s behaviour.

Objective

Design gamified, yet meaningful content interactions in blog posts. One for ranking content, another to reward the creators. And a monetisation strategy to represent core values — straightforward, community directed.

App's bottom sheet with shouts and ability to share

Not just a like and not a simple share. Limited number of daily "shouts" to appreciate a content, boost its ranking and share it with others.

A tile of diagonal screens showing the premium's endorsement feature

Limited number of monthly diamonds to endorse creators of the best content. Access to endorsement stats and another way to find content

Two app screens with premium features descriptions and this screen after a purchase

Premium account with additional features, including endorsement and revenue sharing systems

An iphone screen showing user achieving their daily reads goal
Outcome & Lessons learned

Circumstances could've been better, but enough for practice. I experienced the importance of key UX research method – user interviews. Extensive secondary research helped me see some productivity issues or problems in productivity apps, but primary research is irreplaceable when it comes to understanding the user. Without it I might have been solving problems people didn’t actually have.​​​​​​​​​​​

Outcome & Lessons learned

Interesting interaction and monetisation features, that could push the app forward, while supporting the future development.

Simple, but engaging website quickly made in Webflow.

A diagonal screen showing a home webpageA diagonal screen showing a home webpageA diagonal screen showing a home webpage
A laptop with a web page opened